Kitbag.com
I received a clearance e-mail from Kitbag.com, I was keen to see what they had to offer for a number of reasons;
- I was impressed by the kitbag.com World Cup pop up shop that was open during last summers World Cup, the catalogue that promoted this shop was visually great and almost made me buy the Ivory Coast away shirt!!
- As the Welly goalie I don't think you can ever have enough equipment and thought I'd take the opportunity to combine my favourite past times!
Good for; large range - although the clearance range was limited on sizes but that's the gamble I suppose.
Bad for; some navigation wasn't very clear and mixed results on customer service.
What did I buy?
A new goalie shirt, new gloves and a polo shirt for Boot's.
Homepage
Very easy to find the clearance section, though it wasn't given full prominence. the graphics are also spot on, very cool and exciting and clear.
The manufacturers obviously spend a lot of time and money on devloping content/brand so it was good to see the site using this in an engaging way.
The manufacturers obviously spend a lot of time and money on devloping content/brand so it was good to see the site using this in an engaging way.
Navigation
This was a bit frustrating, every time I filtered the results I couldn't go back to the previous set, I had to go back to the start of whatever category I was in - a 'back to results' link would do the trick.
Customer interaction
As i'd not been able to enter my work address for delivery I had to ring customer services first thing and see what they could do, I wasn't that hopeful but the lady I spoke to was very efficient and helpful and sorted it for me.
However, the gloves I ordered were too small and I needed to return them, I was very clear on the returns paperwork for the gloves to be sent to the original delivery address - needless to say they weren't and were sent to my home address, this was a bit frustrating, especially as I'd had to pay £4.50 for postage. I thought this was a bit of a rip off and has put me off using the site again especially for £30 + gloves??
Product Pages
The detail on the product page is great, very clear and the zoom on the image is great, I could see all the detail I needed to on the glove.
Delivery
Delivery was free over £50 which seemed a bit steep for me, though I did of course spend the minimum and qualify for free delivery. My view is that this is too high and would maybe deter customers.
The packaging is simple but effective and on brand, a good effort.
Overall
The packaging is simple but effective and on brand, a good effort.
Overall
A mixed bag, great web merchandising, the zoom on the gloves is awesome, some good customer service and some bad. Nearly a great experience.
What would I change?
Free delivery on returns when you've spent the original free del trigger amount.
Improve navigating from search results.
A better way to establish what glove size you are - most screens would accomodate a hand sized image so this could easily be sorted?
What would I change?
Free delivery on returns when you've spent the original free del trigger amount.
Improve navigating from search results.
A better way to establish what glove size you are - most screens would accomodate a hand sized image so this could easily be sorted?
Web Site Kitbag.co.uk
